Step#2:
[Your Audience (Who)] - own audience
[Their Transformation (What)] - q#1 p#2 (SPAnalysis)
[Your Offer (How)] - q#3 p#2 (SPAnalysis)
Step#3:
[Pillar Name] - Answer from Step#2
[Pillar Objective] - Answer from Step#2
[Article Angle] - Answer from Step#2
[Real Challenge] - q#1 p#2 (SPAnalysis)
[Real Situation] - q#1 p#2 (SPAnalysis)
[Your Audience (Who)] - own audience
[Your Offer (How)] - q#3 p#2 (SPAnalysis)
[Product Name]
[Product URL]